Mass General Brigham Health Plan recognized for marketing excellence

Several of Mass General Brigham Health Plan’s marketing campaigns and materials have been recognized with top honors in healthcare marketing and communications.

The honored campaigns highlight Mass General Brigham Health Plan’s commitment to its member-focused mission through meaningful communications supporting education, engagement, and well-being.

Mass General Brigham Health Plan’s awards and recognition include:

• • • • • Gold Award for Annual Trend Report, which covered challenges and changes in the healthcare industry
• Silver Award for Hydrate for Health campaign, which focused on education and providing access to drinking water at public locations

• Gold Award for Annual Trend Report and Mass General Brigham Health Plan’s blog, The Health Column, in Annual Report category and Blog category respectively
• Bronze Award for Hydrate for Health campaign in Health Promotion Program category
• Merit Award for Dual Eligible Special Needs Plan (D-SNP) campaign in Integrated Marketing Campaign category

“We’re incredibly proud to receive these awards because they reflect the impact of putting our members first and staying committed to the communities we serve. Whether it’s programs that encourage health and wellness or campaigns that support members throughout their healthcare journeys, this work is how we bring our mission to life,” said Deb Jorge, Vice President, Health Plan Marketing, Mass General Brigham Health Plan.